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E-mail Marketing

If you need help with email campaign strategies or marketing, the following resources should help you use Convio more effectively.


The Basics of E-mail Marketing

June 2007

The Basics of Email Marketing for Non-Profits

Covers a wide range of topics.

  • Basics
  • Opt-Out policy
  • CAN SPAM Act
  • Campaigns
  • Scheduling
  • Segmenting
  • Personalization
  • Testing
  • Reporting


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